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Brand
Morton Champenoise
Campaign
General Election

Target Audience

Revellers
New Zealand's electoral system is MMP which means that prior to polling day there are signs and billboards all over the country asking for "your party vote".

By law these signs have to be removed at midnight the day before the election. We had the idea of replacing the signs in key city locations for the one pictured opposite.

The artwork was done, the posters were ready to be printed, the guerilla team was contracted to do the over night sign job, everything was in place. Unfortunately the plug was pulled at the last minute. But it was a good idea anyway.

Click picture to enlarge