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Brand
Morton Estate Wines
Campaign
Overseas successes

Target Audience

1 Wine lovers, aged 30-50. Reasonably well heeled.
2 Wine retail trade.
While researching Morton Estate one of the most interesting facts we uncovered was their conspicuous presence on the wine lists of some of the world's most highly regarded restaurants, hotels and resorts.

It stood out as the ideal creative platform upon which to build the brand.

The campaign has been running for five years through a number of executions and one change of company logo. Not all of the ads are shown, but the last one pictured is the latest in the series and hasn't been produced yet. Hence the marker visual.

Click pictures to enlarge