2 Business Community
merger between Fletcher Challenge Forests and Forestry
Corporation created a company that was recognised internationally
as being at the leading edge of plantation technology
and forest management. However, research in the local
market revealed many negative perceptions and little knowledge
of the true nature of the company.
Prior to launching Fletcher Forests new brand of
timber products, this campaign was done to establish Fletcher
Challenge Forests' credentials as a producer of purpose
grown sustainable raw materials.