GIB
Living Solutions® is a brand that was created to market
the concept of bringing together clusters of building
products that improve the quality of your (home) environment
by making it warmer, drier, quieter and more comfortable.
The strategy is complex and multi-tiered and the campaign
runs through different media and supply channels to many
disparate target groups.
The work has been massively successful. We’ve also
won a number of awards with it. Here are a few of the
TV commercials which set up the proposition for the brand
and solicit response from consumers.
