Valentines
is a chain of buffet style family restaurants where people
go in groups to eat up large have a few drinks and a good
time.
The client didn’t have a big budget but wanted to
create awareness.
We based the campaign on a series of cameos from members
of tiny minorities that the target market would identify
strongly against. Each person told the viewer why he hated
Valentines. The punk is my favourite of them.
