Like fondues and paisley shirts, it was hip and cool to
have Seratone wall panels in your home in the 60s. But
by the late 90s the Seratone brand appeared to be in terminal
decline.
We worked with Fletcher Wood Panels on a complete brand
makeover, new logo design, packaging, brochures and a
unique system of icons to distinguish colours.
The brand was launched with a marketing campaign targeting
architects and designers.
The results were spectacular – a sales increase of
just under 20% in year one and a further 37% increase
in year two. The work also won the top award in the Business
to Business category of the 2001 New Zealand Marketing
Awards.
