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Brand
NZ Family Planning
Campaign
Sexual Problems

Target Audience

1 Teenagers learning about sexual choices.
2. Parents of teenagers...

This commercial is aimed at young teenagers to encourage them to feel comfortable that they can talk to Family Planning about sex.

It was done for charity, on a shoestring. We scripted and precisely storyboarded it because we had no money to go to the shoot. The production company did it for the cost of the stock so they could put it on their showreel. The agency donated its time and the TV station ran it as a community service.

It has done better in awards than any other individual ad I’ve been involved with.

Click picture to play commercial