1 Teenagers learning about sexual choices.
2. Parents of teenagers...
commercial is aimed at young teenagers to encourage them
to feel comfortable that they can talk to Family Planning
It was done for charity, on a shoestring. We scripted
and precisely storyboarded it because we had no money
to go to the shoot. The production company did it for
the cost of the stock so they could put it on their showreel.
The agency donated its time and the TV station ran it
as a community service.
It has done better in awards than any other individual
ad Ive been involved with.