Fire
and general insurance is among the most grudging purchases
of low interest products. Price seems to be the main driver
in this category.
Our aim with the work on State Insurance was to add some
humanity, approachability and lightheartedness to the
brand, while clearly communicating an offer of a price
advantage.
These two 15 second commercials were done to launch State
Insurance’s new no claims bonus for home and contents
insurance and a special package for the elderly.
