This
campaign goes back a few years, but it’s still a
favourite.
In the mid to late eighties, New Zealand Railways, (who
also ran the long distance buses and the inter-island
ferry service) had very little going for them apart from
price.
With that is mind we chose to base the campaign around
Scotsmen, with a 60 second brand commercial kicking off
the campaign and a series of retail commercials featuring
the travels of one particular Scot with a keen eye for
a bargain.
