This
commercial is one of a series of four that we did as part
of a multi-media campaign to effectively relaunch the
Monier brand.
Based on the idea that clay brick is the original authentic
building material that ages gracefully and stands the
test of time, the commercials were aimed at people building
upmarket homes that were a statement of their status in
life.
The campaign was a huge success with dramatic increases
in brand recognition, preference, recall and sales.
