Monier were the market leader in clay bricks but their share was under threat from cheaper concrete ‘imitations’.

The colours of concrete brick are less true and tends to have a duller slightly grey look which becomes more pronounced over time.
Monier also had a larger variety of different shades of reds, golds, browns etc than the other clay brick manufacturers.

This poster and magazine campaign was done to support the television commercials’ promise of the ‘classic brick’ that offers good looks that stand the test of time.