Norman
Ellison Carpets Limited are the only privately owned and
run manufacturer of carpets in New Zealand. This fact
seemed like a reasonable basis on which to build their
brand as the people who (arguably) craft their product
more.
As a device to establish the name itself, we chose to
align the brand name with those of recognised ‘name’
designers, artisans and craftspeople who create stylish
furnishings and fittings for around the home.
