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Brand
GIB® SecureWall™
Campaign
Stage a hold up

Target Audience

1 Architects

Standard construction in New Zealand allows burglars easy access to adjoining premises by smashing a hole through the wall.

GIB® Securewall™ is a new system of combining specific types of wall boards and other materials to create a barrier between tenancies that is roughly ten times more difficult to break down. It won’t actually stop a determined gang with the right tools, but it does slow them down and can hold them up long enough to discourage them.

This mailer was an actual balaclava containing information about how to access the website where they could find construction details of the system.


     
   
 
  Click to enlarge
Balaclava mailer
 
 
 
Related work: GIB® TV commercials