Zambia was an challenging place to live and work. The advertising industry, like most things in the country, was very unsophisticated.

The agency though, was the largest and most prestigious, and handled an impressive account list of international brands keen to develop markets in the underdeveloped world.

Production problems were horrendous, but creative
opportunities limited only by one's own abilities and what the market would accept.

Generally, advertising had to be very brutal and obvious as the audience had no understanding of subtleties and often a limited understanding of English.

Working in Zambia was good experience with basic sales techniques and coping with adverse circumstances.

Mercato / DDB / Colenso / Fleetfoot / Smee Royds / Education / Awards

Bata Shoe Company

Mobil

National Hotels Development Corporation

Nissan

Pepsi

Reckitt and Colman

Rothmans

Zambia Safaris