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BRIEFCASE / PAST LIVES / THE BOOK / SALVAGED / CREDITS / CONTACT | |
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| Mercato Communications, Auckland, New Zealand | Among the clients I worked with | |
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Starting up an ad agency is an enlightening experience. Since we began, Mercato has grown from nothing to become a profitable agency handling a credible list of clients with a bias in the ‘home & building’ sector. I have played an active part in the creation and execution of all of Mercato’s work which, I believe, has helped give the agency its respected profile. In particular the agency has an enviable reputation for direct response TV advertising. Along the way, I’ve broadened my range of creative skills and knowledge to extend beyond advertising into design and even web development. I have also learned an enormous amount about dealing with clients, understanding their marketing and their businesses.
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