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Brand
The Interislander brand identity

Target Audience

1 New Zealand travelling public
2 Tourists
3 Freight forwarders

The re-branding of New Zealand's ‘rail ferries’ into The Interislander is probably the biggest and highest profile design job I've worked on.

The name, logo, ship livery, signage, brochures and everything else along with the launch advertising, were done at the agency by me or under my direction. It was a major job that involved liasing with people like naval architects and signage contractors.

This work is few years old now, but it's still a favourite. It's not that often that you get to make your mark on part of the landscape.